According to the U.S. Census Bureau, there are an estimated 60.5 million Hispanics living in the United States. That’s 18.4% of the country’s total population. Within each individual, there is an ancestral timeline of rich culture, history, education, advancements, and success. The nation recognizes September 15 to October 15 as Hispanic Heritage Month, which is the time to lift up our peers, colleagues, friends and families of Hispanic American heritage.

National Hispanic Heritage Month brings opportunities to learn more about its importance and what we can do to promote growth, equality and recognition of Hispanic culture in the United States. From education to participation, there are ways for everyone to get involved.

What is National Hispanic Heritage Month?

National Hispanic Heritage Month is a month-long celebration and observation of the cultural and historical impact of Hispanic American heritage on the United States. The month is dedicated to American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. In 1968, President Lyndon Johnson started the national observation of Hispanic Heritage week – the week was expanded to a month by President Ronald Reagan in 1988.

The significance of the Month’s start date sprouts from Latin American countries’ anniversaries of independence; Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua all celebrate their independence days on September 15. Mexico and Chile celebrate their independence days on September 16 and September 18 respectively.

How can you celebrate National Hispanic Heritage Month?

In what ways can you recognize the diverse Hispanic culture during Hispanic heritage month? The bottom line is that however you choose to celebrate, you should lift up and encourage those of Hispanic lineage and open yourself up to their perspectives.

During this month-long period, get involved by donating to Hispanic organizations, supporting local small Latin-owned businesses, educating yourself on Hispanic heritage (including cuisine, religion, history, and entertainment), or visiting a museum showcasing Hispanic culture.

Hispanic advisors and influencers making a difference

It’s important to welcome diverse perspectives in the wealth management industry – individuals from different cultures and backgrounds hold values and communication skills that are unique to them. Community and family dynamics are an integral part of Hispanic cultures, and should be considered in someone’s financial plans. It’s imperative that the industry continues to become a more diverse environment that’s equipped to serve a vast array of cultures.

Several of Diversitas PartnerU’s are Hispanic Serving Institutions (HSI), including Arizona State University, California Lutheran University, California State University – Northridge, Texas Tech University, University of Texas Rio Grande Valley, and University of the Incarnate Word. To learn more about them, please visit their individual websites. If you are a university that is interested in getting involved with Diversitas, please email us at diversitas@diversitasfp.org. And to read more about the importance of getting involved, read our post on how to be an ally or why diversity matters.